0. What is Branding?

Professional branding and logo design. We create branding that communicates the intentions and commitments of your company through immediate visual impact; engaging your consumers and gaining trust with a professional identity. Our experience ranges from thoughtful re-branding to the creation of new brands from the ground up.

Professional brand designers achieve this by developing a key concept, which is incorporated seamlessly throughout your business, from stationery and company brochures, to advertising and full web design. Your brand can work to establish and develop your place in the market and achieve immediate recognition of your identity in contrast with your competitors. Below is the process we adhere to in order to deliver a successful brand campaign.

What do you want to achieve?

Before we begin to create your brand, it is important to understand how your current brand is perceived. Does it truly reflect your values and does it deliver the right message to your customers? We gather information to gain an understanding of the organisation or individual, and apply it to create a design brief; the problem that we want to solve. We assess new brand design concepts with both internal and external perspectives in mind. We identify differences between how your brand should work and how it is actually performing, between the ways in which you see your brand and how you are perceived by your consumers.

Creating your brand.

When we create a brand identity, it is formed out of research, aesthetic craftsmanship and a good idea. It is a combination of the visual factors which catch the eye, and the cognitive connotations which cause the brand and its meaning to stick in the mind. These elements are resolved into a definitive brand asset; a concept which can be adapted to roll out across any platform. Armed with this key concept, we can develop brand guidelines to accommodate your diverse requirements. A consistent, well-focused brand identity is the cornerstone of a successful campaign.

Putting your brand out there.

As most of our clients require their branding to be presented on both screen-based and printed media, we create designs adaptable to both. Whether your customers are flicking through your brochure or browsing your website, your brand will feel familiar to consumers through every medium. To get this right, close attention to detail is paramount. We focus on elements such as type sizes, colour compatibility and reproduction sizes. Where necessary additional logo variants will be created that provide you with options applicable in a variety of scenarios.