Print Process

0. What is Print Design?

The right stock, the right finish Intelligent design for any print medium. We deliver printed material finely tuned to your brand, to increase your visibility in the market place.

We pride ourselves on being able to take a brief and create a brand design that translates beautifully in to every print scenario required, including flyers, brochures, look books, annual reports, business cards and stationery, from the very smallest to the very largest of applications. In addition to our design and production services we can provide support with any copywriting and proof reading you may require. We can offer a complete quality control system from concept to completion with our expert project management team. Below is the process we adhere to in order to deliver a successful print campaign.

Listen

What do you want to achieve?

Our approach to the design of your corporate print graphics is to align your brand with your required communication goals. Our creative professionals deliver the right message to the desired audience and, most importantly, make it stick. Attractive designs and quality materials that look and feel great are vital in communicating the desired message. Just as vitally, we need to have a clear comprehension of who the target market is and how to reach them. Understanding their expectations and attitudes will help to shape the final design of all corporate print projects, and ensures that our designers have the clarity required to apply their expertise. The finished product is a complete range of graphics which yield real results.

2. Design

Creating your design.

The primary function of your print design is to improve your visual presence and communicate your message to as many potential customers as possible. Having listened to your needs, we establish a problem to solve, and this becomes the nub of the design brief. With this clear outline in mind, we can begin to tackle the issues which will turn your campaign around. Our team of designers create intelligent design solutions using industry standard hardware and software. From brochure design to business cards and exhibition stands, our work is built on sound design principles, optimised perfectly for print and based on exciting original ideas.

3. Visualise

Seeing things more clearly.

Print is a physical medium and it's sometimes difficult to get a sense of how a design is working via the production artwork alone. Our designers create digital mock-ups to give you a real understanding of how the chosen designs, finishes and proportions will look in print.

This method has many benefits:

digital visualisations give greater understanding of the finished product
it is more cost effective than print samples
clients have found it useful for committee discussions (multiple sign-offs)
the visualisations can be used as a design aid by printer - ensuring that vision translates in to reality
we can visualise specialist finishes such as foils, UV varnishes and metallic inks

4. Manage

Expert selection on finish.

It is crucial to remember that the design, the weight, feel and type of paper used, the size and quality of cutting and the overall print finish all contribute equally to the success of a print campaign. We recognise the importance of every small factor, and control the process so that you receive perfect printed products. Our rigorous print management service includes: