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Web Design Process
Web Design
We provide websites that look great on all devices, are easily found with SEO, and are easily managed thanks to our custom built content management system, promotional and analytical tools.
Whether your web presence is geared towards promoting your business or selling products, we can help you with a complete online campaign. When it comes to websites, it's not just about design. It's about the careful thinking behind it. Below is the process we adhere to in order to deliver a successful web campaign.
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Listen
What do you want to achieve?
Before any design work takes place we conduct a needs assessment and initial research. This is to ensure that the end result looks just right, reaches the right target audience and meets the campaign goals we set out. We favour simplicity in our methods in order to produce great web design that achieve results. Our ultimate goal is to promote your products and services in a way that converts an enquiry into a valued customer. Getting the branding right is paramount to your success. Our team of expert designers lead the way, working closely to your brief. They carry out research to ensure that the right visual design communicates a message that will captivate your audience. This ensures that your customers are always left with the very best impression of your business. We will also map out goals for SEO and social media at this stage, as part of one seamless process.
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2. Responsive Design
From phone to desktop.
Responsive web design is now integral to our web design process. The websites that we design adapt to accommodate the broad range of devices from which they may be accessed; they provide the best possible navigation and readability. Now that smartphones and tablets are becoming the most popular internet enabled devices, we are seeing a shift away from desktop and laptop computers. There is a growing trend of consumers purchasing these devices for everyday use. As such, responsive design is a vital web strategy, helping to ensure maximised commercial reach. In 2020 there will be more people browsing the internet on mobile devices than on a desktop computer. Is your website ready for this change? Where other agencies might not, we specialise in responsive design.
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3. Promotion
Reaching your market.
Promoting your website is now just as essential for business success as having the right web design and branding in place. With competition soaring and a rising number of websites battling for top page rankings, it is becoming increasingly difficult to ensure that your site is visible to your target audience and outperforming your competitors. Your website can no longer be used as your sole means of promotion or marketing. We provide all the essential services for a dedicated and targeted promotional campaign. With our approach, your message is well thought-out and consistent, making use of the latest promotional tools in order to gain the right exposure. Search engine optimisation (SEO) is fundamental; without it your customers cannot always find you. We provide a range of packages to suit any scalable budget.
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4. Analyse
Tuning the engine.
We are experienced in implementing web analysis tools so that specific areas of your website can be closely scrutinised to identify exactly how they are performing. Our analysis tools help to gather quantifiable data which can be sent directly to you in a regular report. With this data you can easily monitor how changes you implement on your website, promotions you run and external market pressures affect the overall performance of the campiagn. Conversion optimisation will go one step further than SEO. Rather than just measuring traffic that reaches your website, we will analyse and act upon data which details what proportion of that traffic is converted into enquiries or sales.
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